Supreme Suspensions

UI/UX, Shopify Theme Dev, Branding & Print

Building a custom website to improve conversion rates & refining an aftermarket lift kit brand.

  • Supreme Suspensions Website Design & Brand Development
  • Typography & Color.
  • Evolution of the logo.
  • Logo evolution.
  • UI Sketches of Supreme website.
  • Sketch to Mobile Design.
  • Mobile website designs.
  • Mobile Website Hi-Fi Design.
  • Responsive Showcase.
  • Style Guide Photo.
  • Sunset photo composite taken from industrial parking lot.
  • Mountain photo composite taken from open parking lot.
  • Beach photo composite.

Project Background

The flagship brand of a lift kit and accessories manufacturer, Supreme Suspensions™ wanted to earn more revenue as their WordPress shop was beginning to show its age. Brand confusion was compounded when the multi-million dollar brand had no established style guide and a team of designers adhering to different styles. Solutions were desined to alleviate four problems:

  1. Create style guide to align team with the goal of increasing ad and marketing effectiveness.
  2. Redesign a mobile-first website with a 2% conversion rate goal.
  3. Decrease page load times to > 0:02 seconds.
  4. Create a logical navigation system.


  • Client

    Supreme Suspensions

  • Sector

    Automotive

  • Discipline

    UI/UX, Shopify Theme Dev, Branding & Print